Preparing Product for Controlled Downstream Flow

ORIENTATION & STAGING

Orientation Systems for Product Alignment, Staging, Turning & Line Control

Kraken’s Orientation & Staging solutions are designed to prepare products for what comes next—by controlling how they are positioned, stabilized, separated, and transferred between processes.

Featured Orientation System Video

FEATURED VIDEOS

180 Degree Case Rotator

Introducing the groundbreaking “180 Degree Case Rotator” by Kraken Automation, specifically engineered to address the pressing need for labor-saving solutions in manufacturing environments. As demand for automation grows and escalating costs and challenges in securing skilled labor, automation becomes not only a requirement but a sought-after solution.

Predictable Product Presentation

In many packaging lines, downstream performance depends on more than speed. Products need to arrive in the right orientation, the right spacing, and the right condition to be handled reliably by the next piece of equipment.

That is where Kraken brings value. Our systems are engineered to create predictable product presentation,
helping manufacturers reduce disruption, improve line stability, and support a more reliable downstream
packaging performance.

What We Help You Solve

  • Incorrect product orientation in the downstream equipment
  • Unstable or shifting products during transfer
  • Products arriving too close together for reliable handling
  • Poor product presentation in cartoners, case packers, or inspection systems
  • Difficult transitions between conveyors, elevations, or
    machine interfaces
  • Inconsistent spacing or positioning ahead of downstream processes

These are often small problems at the product level—but they have a major impact on line performance.

Typical Product Types

Kraken’s Orientation & Staging solutions are commonly applied to:

These solutions are especially valuable when products must be positioned, stabilized, separated, or transferred cleanly before downstream packaging.

Core Orientation & Staging Solutions

Upending, Turning & Settling

Prepare products to enter the next stage of the line in the correct position and condition.

Kraken systems can be designed to:

  • Reorient product, turn or rotate
  • Help the product settle into a more stable presentation

Typical applications include cartons, flexible packages, clamshells, and other products that require controlled presentation downstream.

Keep products controlled and stable as they move through the line.

Kraken stabilization solutions help reduce shifting, tipping, or inconsistent movement—especially with lightweight, flexible, or difficult-to-handle bags and boxes, etc.

Separate products into a more controlled, manageable flow or lane.

Kraken singulation solutions help move products from grouped, random, or inconsistent spacing into a cleaner downstream presentation—separate, organized, single file, and orderly.

Typical applications include:

  • Feeding packaging equipment
  • Preparing product for inspection
  • Creating more consistent line balancing

Move product cleanly between conveyors, machines, and line sections.

Kraken-controlled transfer solutions are designed to reduce disruption at critical handoff points where the product can otherwise become unstable, misaligned, or difficult to manage.

Typical applications include:

  • Machine-to-machine transitions
  • Elevation changes
  • Product handoff between conveyor types

Redirect product flow while maintaining control and product integrity.

Kraken 90° transfer solutions are used where the product must change direction without compromising orientation, spacing, or downstream presentation.

Typical applications include:

  • Line layout constraints
  • High-speed directional transfers
  • Directional product routing

Designed as Part of the Line

Kraken does not approach flow management as a collection of conveyor functions. Every solution is engineered around how the full packaging line needs the product to arrive, move, and perform—including:

  • Upstream product behavior
  • Downstream equipment requirements
  • Conveyance line speed and spacing needs
  • Floor space and layout constraints
  • Integration with existing equipment

That system-level approach helps ensure products are not just moved but properly prepared for what comes next.

Related System Solutions

Orientation and Staging systems often work upstream from:

Need Better Product Control?

If product presentation, spacing, or transfer challenges are affecting performance, Kraken can help engineer a solution that brings more control to the line.